Why did Hillary lose? Some blame it on Facebook’s news feeds giving the alt-right propaganda machine unfiltered access. Some blame it on young voters not turning out like they did for Obama. Others blame it on voting laws that let old people vote. Seriously. Maybe we should be asking how Trump won. A polished salesman, he had an instinct for telling people what they wanted to hear. It didn’t matter if he believed in it; just that it worked. Once he found what worked, he stuck with it all the way to Election Day. It’s really just that depressingly simple.