October 21, 2016

100 Words -- Attacking The American Brand

Back in the 1990's, when bio-terrorism was high on my radar, I learned something interesting: you don’t actually have to do anything to cause a major disruption. Any credible threat that a product may have been tainted forces officials to act: shelves are emptied amid growing public panic, damaging a brand long after any hypothetical danger has passed. We are watching that play out today over concerns that hackers will disrupt the integrity of our elections. The mere possibility is enough to taint the American brand, especially when politicians are willing to fan the flames of distrust for political purposes.

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