Before you become Chief Executive, you are the CEO of a national startup known as MyCampaign. You must hire staff, find offices, build a business plan, and get the messaging in synch. For a man running as a successful businessman Trump has failed miserably at this. His state campaign organizations are still mostly vapor-ware. The well-oiled machine in this race belongs to Hillary Clinton. The good press Trump gets as an outsider is offset by the amateur-hour mistakes his campaign makes, the vice-presidential roll-out being a prime example. Making it up as you go along only gets you so far.