It used to be there were rules. If you laid out a policy position you stuck to it. If you wanted to trash an opponent, you had surrogates do your dirty work. The candidate could then maintain a facade of respectability. Donald Trump doesn’t play by the rules. He enjoys making up names to mock his opponents. His policy positions shift with his whims. Here’s the thing. In showing his disdain for the rules, Trump is showing his disdain for the voters. He is gambling that we prefer spectacle over substance, playground taunts over gravitas. Sadly, so far it’s working.