You hear a lot of talk about exporting democracy. It was one of the main rationales given by neoconservatives for invading Iraq – to establish a caliphate of democracy that would spread throughout the Middle East. America is a great country -- one that is still striving to form a more perfect union, but a solid product nonetheless. Here’s the thing. There’s a big difference between selling a product and having a product that someone wants to buy. Maybe we should focus less on marketing and more on product improvement and trust the free marketplace of ideas to do the rest.